Blunt bangs, a shaved head, and bold lips are just some of the beauty looks Jessie J has tried. Needless to say, it’s about time that the singer partners up with a beauty brand. MAKE UP FOR EVER shares the same sentiment and is finally making it happen. The 28-year-old will front the brand’s #iamanartist campaign and has teamed up with them to create multiple makeup collections, all launching in 2017.
“I enjoy transforming myself and using my look to express different parts of my personality,” said Jessie J in a statement. “I’m collaborating with MAKE UP FOR EVER because the brand inspires me to express myself without limitation and I genuinely adore its products. The freedom I’ve experienced working with MAKE UP FOR EVER, coupled with the make up’s incredible performance, is what artists dream of. I connect deeply with MAKE UP FOR EVER’s philosophy; LIFE IS A STAGE…every day is a chance to express myself creatively, no matter what that day has in store for me.”
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As to be expected, Jessie J is kicking off her campaign with a bang, by sharing a video of her new cover of Frankie Valli’s “I Can’t Take My Eyes Off of You” and unsurprisingly, it’s filled with a whole Pinterest board’s worth of makeup inspiration.